2023-09-16T14:23
Exploring the Legacy of the Economy Advertising Company: A Historic Gem in Iowa City
Nestled in the heart of Iowa City, the Economy Advertising Company stands as a testament to the city's rich cultural heritage. This historic building, with its two-story brick façade, has been a silent witness to a remarkable chapter in American literature and publishing. Erected in 1923, this architectural gem has etched its name in history, primarily due to its association with the esteemed journal, "The Midland," and its founder, John Towner Frederick.<br><br>"The Midland" was a literary magazine that set itself apart by focusing on regional literature emanating from the Midwest. During its run from 1915 to 1934, it provided a platform for writers whose works were often overlooked by their eastern counterparts. The Economy Advertising Company played a pivotal role in bringing this vision to life, as it meticulously typeset, printed, and bound every edition of the journal. Moreover, it offered vital financial support, underscoring its commitment to the literary arts.<br><br>John Towner Frederick's connection to the Economy Advertising Company is deeply rooted. As a young student at the University of Iowa, Frederick served as an apprentice here. <br><br><a href='https://go.fiverr.com/visit/?bta=237457&brand=fiverraffiliates'><i class="fa-sharp fa-solid fa-certificate fa-bounce"></i> Earn money with Fiverr Affiliates! Start instantly!</a><br><br> His journey from an apprentice to becoming the first educator to organize and teach a course in American literature at the same university is nothing short of inspiring. Frederick, in collaboration with Frank Luther Mott, who occasionally served as a co-editor of "The Midland," founded the Saturday Luncheon Club—a literary forum that paved the way for the renowned Iowa Writer's Workshop.<br><br>While "The Midland" remained financially precarious throughout its existence, John Towner Frederick bore its deficits personally. Despite his relentless dedication, financial constraints eventually led to the journal's demise in 1933. However, its legacy endures, thanks to the Economy Advertising Company's unwavering support.<br><br><div id='bottom_banner_dyno'></div><br><br>The roots of the Economy Advertising Company trace back to 1896 when it was founded by Samuel W. Mercer. In 1923, Mercer oversaw the construction of the distinctive two-story brick building that still graces Iowa City's streets today. Beyond its involvement with "The Midland," Economy Advertising Company also published hardback books under the "Clit Press" imprint and printed the State Historical Society of Iowa's journal, "The Palimpsest." Their portfolio extended to publishing literary works edited by Frank Luther Mott, including Grant Wood's "Revolt Against the City."<br><br>In recognition of its historical significance, the Economy Advertising Company earned a well-deserved spot on the National Register of Historic Places in 1986. This designation highlights the enduring importance of this building as a cultural and architectural treasure that enriches the heritage of Iowa City.<br><br>In conclusion, the Economy Advertising Company, with its deep-rooted connections to "The Midland" and American literary luminaries like John Towner Frederick and Frank Luther Mott, stands as a symbol of Iowa City's cultural richness. This historic building, born from the vision of Samuel W. Mercer, continues to inspire and preserve the legacy of regional literature. As we admire its timeless façade, let us also appreciate the invaluable contributions it has made to the literary world.<br><br><a href='https://go.coinmama.com/visit/?bta=60983&brand=coinmamaaffiliates'><i class="fa-sharp fa-solid fa-certificate fa-bounce"></i> Earn money with Coinmama Affiliates! Start instantly!</a><br><br>
