TLDR
- McDonald’s Singapore launched the ‘My Happy Place’ metaverse in collaboration with Bandwagon Labs
- Users can build virtual burgers, play multiplayer games, and earn rewards in the metaverse
- The project will run from June 6 to July 7, and its success will determine future deployments
- Web3 technologies are used to enhance security, functionality, and use cases for digital collectibles
- Bandwagon Labs aims to address issues of third-party hosting and lack of tangible rewards in current metaverse experiences
McDonald’s, the global fast-food giant, has taken a step into the world of Web3 with the launch of its ‘My Happy Place’ metaverse in Singapore.
The project, a collaboration between McDonald’s Singapore and Bandwagon Labs, the metaverse division of entertainment media tech company Bandwagon, aims to provide customers with an engaging and rewarding virtual experience.
The ‘My Happy Place’ metaverse allows users to build virtual burgers, participate in multiplayer games, and earn tangible rewards, such as fries, for their participation.
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We're thrilled to launch My Happy Place, together with McDonald's Singapore! Dive into the metaverse where fun, flavor & friendship collide. Join us for interactive games, exclusive wearables, & endless joy.
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Welcome to your happiest moments!
— Bandwagon Labs (@BandwagonLabs) June 6, 2024
According to Clarence Chan, the founder of Bandwagon Labs, the metaverse is designed as a creative canvas where users can express their creativity while interacting with others in real time.
McDonald’s maintains full control over its in-app metaverse, which will run from June 6 to July 7. The success of this trial period will determine the future of the project and potential further deployments.
The integration of Web3 technologies, such as wallet hosting services like MetaMask, enhances the security, functionality, and use cases for digital collectibles within the metaverse.
Chan, who has personally experienced the potential of the metaverse by getting married in a virtual environment, believes that this technology can significantly boost customer retention and fan engagement. However, he also acknowledges that current metaverse experiences often suffer from issues related to third-party hosting and a lack of tangible rewards for users.
Bandwagon Labs aims to address these challenges by providing McDonald’s with a metaverse that not only allows users to engage and play with friends but also offers tangible rewards for participation.
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