TLDR
- Polymarket has partnered with Substack to launch “Polymarket Embeds”
- The integration allows Substack writers to embed live Polymarket odds into their posts
- Polymarket has also launched its own Substack publication called “The Oracle”
- Polymarket’s trading volume in July 2024 exceeded $360.9 million, triple the previous month
- The U.S. presidential election is driving much of Polymarket’s activity, with over $400 million wagered on its outcome
Polymarket, the popular cryptocurrency-based prediction market, has announced a new partnership with publishing platform Substack.
The collaboration introduces “Polymarket Embeds,” allowing Substack writers to integrate live betting odds directly into their content. Simultaneously, Polymarket has launched its own Substack publication, “The Oracle,” as part of its expansion into news and analysis.
The integration enables Substack publishers to embed Polymarket wagers into their posts, displaying real-time odds on various events. For instance, writers covering the 2024 Paris Olympics can include markets related to specific events or athletes’ chances of winning, based on Polymarket users’ predictions.
David Rosenberg, Polymarket’s VP of business development, explained the rationale behind the move:
“We hope that readers can better understand global events through a probabilistic lens and make more informed decisions.”
This integration aims to enhance reporting by providing a quantitative view of topics being covered, while also making stories more visually appealing.
The launch of Polymarket Embeds coincides with a significant surge in the platform’s activity. July 2024 has seen Polymarket’s trading volume exceed $360.9 million, more than triple the previous month’s figures, according to data from Dune Analytics. This dramatic increase is largely attributed to the upcoming U.S. presidential election, which has become a major focus for Polymarket users.
Indeed, political events, particularly the U.S. election, are driving much of Polymarket’s current activity. More than $400 million has been wagered on the outcome of the presidential race alone, highlighting the platform’s growing influence in political forecasting.
While the Substack integration and increased activity around the Olympics are expected to diversify betting topics, politics remains the primary driver of Polymarket’s growth. The platform has gained attention from mainstream media outlets, with publications like The Washington Post, Bloomberg, and The New York Times citing Polymarket in their election coverage.
Polymarket’s launch of “The Oracle” marks a step in the company’s mission to help people make sense of world events through market-based predictions. The publication will focus on notable markets and provide in-depth analyses of trending topics, leveraging the vast amount of data generated by Polymarket’s users.
Rosenberg described The Oracle as a “significant step” in Polymarket’s broader mission. The publication aims to highlight interesting market movements, compare the political judgment of pundits and experts against the collective wisdom of traders, and encourage readers to view world events through a probabilistic lens.
In its inaugural post, The Oracle outlined its goals, stating,
“Our goal is to help you understand the world more clearly through the lens of prediction markets.”
The publication positions itself as a tool to combat misinformation and restore trust in information sources, arguing that prediction markets can effectively fight against “bullshit, clickbait, and propaganda” by rewarding accurate predictions and punishing inaccurate ones.
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